tiija was founded by Mia Marjanovic and her husband Jesse Abrams. Mia has her masters in Psychology, spent many years working in PR and now runs her own ethical fashion blog heylilahey.com. After completing a self-imposed six month shopping ban in 2012 she learned more and more about mass production, fast fashion and consumer behavior. Step by step she switched from being a fashion-obsessed shopaholic to a slow fashion lover.
Jesse Abrams has a PhD in Earth System Sciences and is working as a researcher in sustainability. His experience helps us at tiija make the most sustainable decisions we can. Jesse Abrams is also responsible for design choices, production decisions and website design